Nintendo of America's new boss Doug Bowser quickly turned into memes

Nintendo of America shocked fans around the world last night with the announcement its iconic figurehead, Reggie Fils-Aime, would be retiring after 15 years at the top of the company.

But while fans were still wishing Reggie well, attention was already turning to the new man in charge, the improbably named Doug Bowser.

Mr. Bowser has already been at Nintendo for four years, but his ascension to NOA boss makes him one of the most visible characters in the entire company. And with a name like that - Doug! lol - Twitter was quick to begin the memes.

It's the first day of knowing that Nintendo of America's new president's name is Doug Bowser, and the jokes are old already.

Also it's not funny for the NoA employees who now have to search the building to find the stars to unlock his office door when they need to talk to him

really though best of luck to Doug Bowser, we'll miss you Reggie!!#nintendo pic.twitter.com/xOF2VEIcm2

Nintendo is now being run by Doug Bowser, and he has wasted no time finally getting his revenge on to Mario and Luigi. pic.twitter.com/NFGB2EwXPF

Nintendo of America isn't gonna be the same once Doug Bowser replaces Reggie as President pic.twitter.com/nNFjbqzbds

Did somebody say Doug Bowser? pic.twitter.com/FvhqjmmuOQ

I can't stop laughing at these Doug Bowser memes. 💀💀💀 pic.twitter.com/jxnwPUwevI

Welcome to Doug Bowser as new Nintendo of America CEO! pic.twitter.com/ngLFilgQkZ

i propose that we begin referring to their executives solely by their full names in order to avoid humanizing them. jeffrey bezos. douglas bowser. robert shitheel kotick

Our new overlord. Also, why tf is Doug Bowsette trending. #Nintendo #Bowser pic.twitter.com/nCoYbJIQjx

Surely not. Surely no... oh.

Yes. For a while, Doug Bowsette was trending.

QUELQU'UN L'AURAIT F0RCEMENT FAIT UN J0UR 0U L'AUTRE
Voici Doug Bowsette 8D pic.twitter.com/FSVnrKpgQF

I stumbled across a cursed retweet of a thing and decided I wanted to out-curse the thing.@finalcake #DougBowsette #IamSoSorry pic.twitter.com/GWkgIFyOQ4

Doug Bowsette is a lovely President you foolish mortal. pic.twitter.com/OE2fUyzXNY

And those are ones I'm allowed to post here on a Safe For Work family website.

Welcome to the spotlight, Doug Bowser!

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